Feb 12

Nike Town – Chicago

Posted by adm1n-red in Market Place

Nike Fixture from 10 Red Design on Vimeo.

There’s never enough time to experience best-in-class retail when visiting the Windy City.  The Magnificent Mile seems endless and each store seems to out do the previous one.  It’s all about the customer experience and the power of bringing your favorite brands to life.  We all know what a consumer powerhouse Nike is — the house that Michael Jordan built (or is it the other way around?).  Regardless, the Jordan brand and his “Jumpman” logo have been so highly recognizable over the past 30 years.  It’s amazing to see such a timeless mark come to life through this hanging sculpture comprised of shoe profiles.