Mar 11

Retail Experience: Rebecca Minkoff NYC

Posted by adm1n-red in Market Place

One of the highlights from our latest Retail Experience Road Trip was a walk down Greene St in SOHO. When you merge the digital and physical retail worlds – you will find the progressive Rebecca Minkoff Boutique.

As a self-proclaimed Millennial, maybe it was the glass of bubbly we were offered as we walked in, but when they encouraged us to explore the endless shelf of Rebecca’s collections via their interactive Magic Mirror dressing room – I was hooked.


The experience began by setting my personal, occasion-based mood lighting (Brooklyn Morning, Afternoon on the HighLine, Hudson River Sunset, SoHo After Dark etc..) so I could visualize my look in the appropriate environmental atmosphere.  I could intuitively review alternate colors, sizes and pairings with the touch of the mirror and if I liked it, the staff would be remotely notified to bring it directly to my dressing room.  In the end, I was able to save my personal preferences and shopping history using my mobile number for continued shopping at home or to shortcut my next visit experience.